Trends - Car/Bike Marketing

I have some posts brewing but no completed thoughts at this point. However I saw this on the Road & Track website, about the new Hyundai Veloster concept car, "inspired by fixies":

Note matching wheel colors.

The subtitle of the article says the car "rolls both ways". Before you start imagining a car that doesn't coast and that has 6 reverse gears (like I did), they're not talking the drivetrain, they're talking the rolling roof top. The roof can roll forward or backward, I guess to act as a sunroof if rolled back and to convert the car to some kind of "sports mini-pickup" if rolled forward.

The one disappointment is that they chose a terrible wheel for the fixie, a heavy, non-functional wheel from back in the day. I admit that it takes paint well but a 5 spoke Mavic wheel would have been the schnizzle.

Ah well. I'm just griping about subtle stuff. The good thing is that cycling, in whatever mode, is turning a bit more mainstream.

That's a good thing.